Is Detail Bookie Worth It?
Updated: May 21
NitPickin's honest thoughts on whether or not Detail Bookie is worth it.
If you own a car detailing business, in this day and age having an innovative software platform that is revolutionizing the way car detailing business owners manage their business should be a priority. The question is, is that Detail Bookie? Is Detail Bookie worth it?
Detail Bookie has many features but this post is not all about the features. Let's get down to business and discuss whether or Detail Bookie is valuable.
Breaking Down the Value of Detail Bookie
Your Car Detailing Manager (Employee): 8 Hours Per Day - 40 Hours Per Week - $44,160 Per Year
Imagine having a full-time employee and consider how much you have to pay that person. Let's say we pay the detail shop manager $23 per hour, 40 hours a week, $3680 per month, which is $44,160 per year. Keep in mind, this person only works 8 hours a day, 5 days a week and roughly 240 days a year not including holidays, vacation, sick time, etc. Before health insurance, benefits etc this employee cost you $44,160 per year.
Detail Bookie (CRM Software) - 24 Hours Per Day - 168 Hours a Week - 365 Days a Year - $576 Per Year
Now imagine having a full-time employee 24 hours a day, 168 Hours a Week, 365 days a year, with no need for holidays off, vacations, health insurance, workers comp, no sick days, no showing up late, and perfect communication. Imagine the perfect employee, Detail Bookie for just $576 per year.
Okay, I get it. You are thinking well someone has to run the software right? You are right. Well sort of lol Someone has to set up the back office and manage Detail Bookie. This can be done anywhere on any device. So think of Detail Bookie in this frame of mind. Bookie can run itself, and you can run Bookie. Bookie is your MVP that you can work with side by side that never argues, that's never late coming back from lunch and continues to work when you clock out. Imagine having a manager who works all day every day all year around.
Detail Bookie is a full-time employee 24 hours a day, 365 days a year. Picture this, our business hours are from 8 am - 6 pm. So we set Detail Bookie to stop notifying our phones of new estimates or new scheduled jobs during our closed hours. Now imagine waking up on a Sunday morning at 8 am, to your phone going off with new estimates and jobs scheduled overnight by new and or old customers... Using Detail Bookie gives opportunities to grow whether you are a mobile detailer or have a detail shop.
Do you know what that feels like yet? Waking up on a Sunday morning to 3 or 4 thousand dollars worth the jobs booked overnight while you were sleeping. I'm here to tell ya that makes for a fantastic Sunday! This happens all the time though not just over Saturday nights. It can happen any time, any day, no matter where you are or what you are doing. Now try doing that with just one human employee and without Detail Bookie to help you manage things. It would be impossible.
Detail Bookie & NitPickin Mobile Detailing
Detail Bookie has been one of our most valuable assets. Let me elaborate a little bit with you and crunch some numbers just for fun.
There are two ways we give out estimates and book jobs.
One way is by the customer calling and we create their profile, build an estimate and book the job for them. That's called the back office in the image below.
The other way is they are on our website where they will navigate to our estimates & booking page, create their own profile, build their own estimate and schedule their own job. That's called self signup in the image below.
On average, 77% of our customers go through our Detail Bookie to create their own profiles, build their own estimates, and book their own jobs. Detail Bookie is taking 77% of the load off our shoulders, during the day, at night and on weekends when it comes to talking, texting, and emailing with customers about prices, and estimates and scheduling them for a car detail. That is a HUGE deal. Talk about a time saver! Here is a screenshot of NitPickin's current "customer" self-signup and back-office signup percentages. Detail Bookie has some other great analytical features as well!