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NitPickin Mobile Detailing Logo
  • Writer's pictureTommy Trenton Jr

How To Brand Your Car Detailing Business

Updated: Jun 25

Owners of NitPickin Tommy & Julia Trenton. Male and female detailers. Red uniforms.

Learn how to brand your car detailing business. Branding is at the core of your marketing strategy, so branding must come first. Even if you are a startup, it is essential to clearly define who you are as a brand before you begin to devise your specific marketing methods, tools, strategies, and tactics. I don't see or hear a lot of talk on this subject so here I am. There are different levels of branding and we will go over some of the things you can do to help your detailing business stand out from the others. My motto on this subject is, don't worry about being better, focus on being different, and better than you were yesterday.

Topic Lines

  • Name Your Business and Come up With a Slogan

  • Color Scheme

  • Logo

  • Website

  • Business Cards

  • Thank You Cards

  • Photography (Portraits)

  • Before & After Photos and Video Production

  • Work Uniform & Everyday Shirts

  • Enclosed Trailer or Work Vehicle Wraps

  • Work Canopies and Event Canopies

  • Detail Bookie

These are all things you need to have to brand your business successfully. The goal is to look as professional as possible right from the gate. The only thing is, if you do not know graphic design and you're not a very creative person, how do you go about achieving this? Many people will try to do it themselves. The only problem with that is, if you're not well versed in graphic design, it will most likely fall short of looking professional and that can be a serious problem. Personally and lucky for me, I spent years in Adobe Photoshop, Premiere Pro, and other programs before I started my detailing business. I was able to brand NitPickin Mobile Detailing on my own but I will not be getting into all of that today. My goal today is to help you understand branding.

Name Your Business & Come up With a Slogan

Let's start with the Name of Your Business and the Slogan. Short story.

When I started thinking about building a new detailing business, the first thing that came to mind was NitPickin Mobile Detailing. That name rang a bell for me because people have always said I take too long that I nitpick too much with everything I do. So then I started to think about a slogan. I woke up one morning and We Don't Cut Corners, We NitPickem popped in my head. Boom, I got my slogan and a motto that feels natural for who I am. NitPickin Mobile Detailing - We Don't Cut Corners, We NitPickem. I wanted to make 100% certain I was the only one with this name and slogan. So I did some extensive internet research and sure enough, its 100% original. Now I own it! Anyhow,

The name of your business should be as catchy and unique as possible. It should be a name people won't forget. Most people in the detailing industry use their names like Tom's Mobile Detailing or something along those lines. I did that back in 2007. That's fine and dandy, and you should do what feels right in your heart. Just note that you should try not to choose a name that fits in with everyone else. If you must use your name, your branding will still need to be just as steller as if you created a name from scratch such as NitPickin Mobile Detailing, EZN Detailing, or Detail Bookie. Your name (Walt's Mobile Detailing) can work if you brand it right! Just make certain you are 100% sure about the name of your business because it is not a good idea to change it later on down the road for obvious reasons.


Color Scheme

Now that you have the name of your business, let's talk about the colors you chose to represent your business. The colors are just as important as your name. Colors have meaning and can provide a particular vibe for your business. For NitPickin, I chose Red, Black, White & Gray simply because those are colors I enjoy working with and I can create graphics nicely around them. My uniforms match, my business cards and all other graphic materials all match, my truck matches, my enclosed trailer matches, and even most of my tools match my business's color scheme. All of your branding should be wrapped around your choice of colors.

For example, take a look at my website to see how I've used my colors to tie everything together. Notice I use other colors that are not part of my business's color scheme in order to make certain things stand out.

For example on my home page, yellow is a color of caution so I chose yellow to highlight our Ozone Treatment. (Note: This is a screenshot of my old website that no longer exists.)

A screenshot of the best detailing website. Ozone machine for detailing.

Try to use the everyday meaning of colors as needed when designing your website. Sometimes it doesn't matter though. Just be thoughtful on the matter! Colors are important.



Your business's logo is just as important as the color scheme you chose. How your logo looks should be easy to read, have shapes and use some if not all of the colors in your business's color scheme. I did some internet research on about ten other detailing businesses from all over the United States to see how their logos looked. I found that most detail company's logos looked very similar to each other. I refuse to look similar to everyone else. Although in the very beginning my logo looked like everyone else's but down the road, I re-branded my logo design. It's probably best to just look different right off the bat.

For example, take a look at this NitPickin logo.

NitPickin Detailing Logo, Polk City Florida

Notice it matches my color scheme with the red and gray colors. I use this logo on the back window of my truck. It fills in the entire window perfectly. I use it in many other places as well.

NitPickin Mobile Detailing truck with Owners Pride products.

Even though it looks great on the back window of my truck, it looks terrible in other places such as a Facebook profile photo. So I have two styles of logos. One is rectangular and the other is circular. I know, it's been told that we should only have one logo, or else it could be confusing to the public. They may think it's two different businesses if they keep seeing two different logos going around. I chose to ignore that statement for now.

Here is how my circular logo looks as a Facebook profile photo. Now imagine putting the rectangular logo as a FB profile photo, you would be able to read it and it would look terrible. Notice the other logo is in the cover photo. lol I use both. Also, notice I have two slogans, Raise Your Standards With Us - NitPickin Mobile Detailing - We Don't Cut Corners, We NitPickem.

A screenshot of NitPickin Detailings facebook page. Auto detailers facebook page. Web graphic design.

If you're not a DIY graphic guy or gal, try these folks out at They do fantastic work and they are impressively affordable. They have graphic packages that can get you started off in the right direction!



This is a subject that should be taken seriously. A great website will land you work and help keep people coming back. On the other hand, a bad website will run people off and they will never return. A good website makes you money and a bad website will make you lose money.

Think of your website as a piece of real estate that all of your customers and potential customers will visit when they need something from you. It's your storefront and you want it to look and function as good as possible.

First, let's note that I use I currently pay around $200 a year for everything I have tied to my website. I started with a blank website but they have templates you can start from as well. I have had zero issues with Wix and I fully recommend them. They are user-friendly and they have an SEO wizard to help you get through the headache of setting up your SEO. It's a step-by-step process.

Building a great functioning website is no easy task for your average joe. In most cases, new detail business owners will attempt to build their own website for one or both of these reasons. One being they do not know who to contact for building their professional website or they do not have the funds to pay a professional. Some people even think a website is not necessary. It is absolutely necessary. I say if you do not know how to build a functional website, you need to have the funds to pay a professional or you are not ready to start your business. A website like mine would cost around $5,000 - $6,000 if I were to pay a professional but you can easily spend $10k. Essentially, you should have a fully functional website before you launch your business. If you are serious about your business but have no clue how to do any of that stuff and you want a professional website, take a look at these guys' Detailers Roadmap. They have monthly programs for different budgets.

Your detailing website should include at least these 5 tabs, a Home page, an Estimates & Booking page, a Gallery page, an About page, and a Contact page. All of which should have your branding.

a screenshot of a detailing website. Example image of a car detailer website.

Feel free to look over my website to see how I have it set up. I get a lot of compliments on it. Pay attention to the wording, the photos, the graphics, the videos, and just how I have it all laid out I'm not saying I have the best website in the detailing industry but I will humbly say it does make us money and we always get compliments from our customers as being the best detailing website they have ever seen which is why I figure its a decent example for you guys to take notes from.

Moving on, your logos should be all over your website. You should have a book now or get estimate buttons at every corner. Your phone number should be in plenty of places as well. The photos you use should be yours and not stolen from other websites but if you have to start with paid stock photos that's fine just plan on adding your own photos later. If you suck at taking photos then hire a professional photographer to go to work with you for one or two days. Yes, that can be expensive but it's worth it. You need to have photos of yourself and whoever works for you on your website and those should be professional portraits. People like to see who they are hiring. It can build trust right away. Your before and after photos and any photo you took that you use for your business should have your logo placed on them in post edit so no one else can use them. Use my website as a reference The literature on your website should be written by you and you should use proper grammar. If you are not good at writing, look into it will help you. If you copy and paste other people's literature from their website to yours, Google will now and it will hurt your ranking on search engines. Don't be scared to be yourself when you are writing for your website. Just keep in mind how people will perceive what you're saying by how you're saying it. Always be informative, straight to the point, and always be positive. Never ever be negative or insulting.

Quick Under The Hood Website Tip

The design of your website should be kept lightweight. That means the graphics, photos and videos that you upload to use on your website should be small in file size. An example of a single photo that is fit for web design should be between the file sizes 200kb-1mb. Video file sizes should be 1mb to 100mb.

Just keep in mind, a 100mb video file will take longer to load than a 1mb video file. I have 100mb video files on my website and I also have 2mb video files. My background video is 2mb in file size. Soon I will need to convert all of my larger video files down to a 1mb or 2mb file size to help speed up my site. The trick is to lower the file size just before it becomes pixelated ; ) Graphics, Photos and Videos are all part of branding your business. This is why they should be yours and not someone else's.

Keeping Your Website Up-To-Date

Having your own website means it will need to be updated as time goes on. Who does that? Either you or the people you've hired. If you hire a company to maintain your website that usually starts at around $100 a month. For example, I update my website for holidays and I will add discount codes for my customers to use such as HOHOHO10 which is a 10% off discount code that we use during the Christmas holiday. I will add little clipart graphics that fit the seasons. At Christmas time I will have Christmas lights and Christmas trees, elves, and other little Christmas decorations to help make my site feel like the current season.

My biggest website tip!

One of my biggest tips that can help you or whoever you hire to build your amazing-looking website is to seek out other detailing company's websites that you like a lot, that are far away from your area of business, and look at them for inspiration and ideas. Again do not copy their material and paste it on your website. Google will blacklist you for that and it will hurt your search ranking. Paying close attention to what the top detail companies are doing is the best way to keep your business up to date. But don't be afraid to set your own trends ; )

Your website is the stomping grounds for your business and I wish you the best of luck! Be creative, have fun, and take it seriously one step at a time!


Business Cards

This is an easy one but still just as important as everything else. Everywhere I go people ask me for a business card. That means having business cards is essential. The style of your business card will leave an impression on the person you hand it to. This is why it shouldn't be taken lightly. Branding should not be taken lightly. Your business card needs to be an extension of your website and your branding. Take a look at my business cards front and back then take a look at my website.

car detailer business card example. How to brand your detailing business.

Screenshot of a detailing website in polk city florida. How to brand your detailing business.

See how they both flow together and look similar? This is what I mean when I say your business card should be an extension of your website. They already saw your business card now when they go to your website it will look familiar. Make sense?

Take notice of the 5% off promo code on the business. My business uses promo codes through our CRM. I will talk more about that at the end of this blog post! Ok, so you see my logos, my slogans, my google reviews, photos of both me and my partner, a brief description of our main services, our phone number, and our website. No email... Emailing for estimates is old old ooolllddd news. More on that later at the end of this blog! Keep in mind your card does not have to have all the extra writing on it like mine does but it should be an extension of your website and have photos of you on it, your name, your logo and your website at the very least.

Your business card should be legible and easy to read! A great business card will compliment your business. I get my business cards printed through Vistaprint and I don't get the cheapest ones because I take my branding and marketing pretty seriously. My cards are printed with Embossed Gloss, with Rounded Corners mixed with a Premium Matte finish. They look and feel great in your hand. I get a lot of compliments on my business cards which is why I am using it as an example here.

Your business card should be perfect for you and your business. If you're not a graphic designer but you dabble enough in photoshop to edit templates, I suggest going to Envato Market and checking out all the amazing professional templates they have. Even if you're not dabbling in graphic design at all, most graphic designers on Envato will edit them for you for a small fee. Ok, enough about business cards let's move on!


Thank You Cards

As a business owner, try to think of ways you can leave behind different impressions aside from the amazing work you just did on your customer's vehicle. One way to do that is with a thank you card. Here is one of ours. Look it over to get an idea of what can go on a thank you card.

How to brand your detailing business. Graphic design. Example of a printable car detailing thank you card.

My thank you cards are typically 4.2" x 5.5" postcards - premium glossy on the front and the back. We use Vista Print to print these. The image above pretty much explains itself and the same rules from the business card apply to the thank you cards. I leave them in every new customer's vehicle after we are done. You can also leave a brand new high-quality microfiber towel for the customer to dust of the dash or whatever along with a couple of candies! You can even buy branded microfibers and candies just note that that route is a bit costly but it can help leave a lasting impression that may help them to come back for a round 2!


Photography & Portraits

The photos you use to show off your business can either make you look bad, average or make you look professional. I was a photographer before I was a detailer but I won't be getting into all that. Just know that every single photo of your business is a paused moment in time that people should look at and be impressed by. Always try to aim to impress. Image is everything. Your images are part of your branding and they should be taken seriously.

I use my iPhone 12 Pro Max for all my detailing business photography needs. I don't carry around my big professional camera to my detail jobs. My 12 Pro Max takes amazing photos and video for a phone and it has three lenses built right in. Take a peek at my Facebook Pages Image Gallery. Most of those photos are up to par with my standards and I am always improving shooting with my phone. Notice how just about every single photo has my brand on it. Like I said before you'll notice I recently rebranded my logo so you will see the first logo that I started with.

Professional Portraits of yourself are a must if you want your business to look even more professional.

Male and female car detailer. How to dress for car detailing.

They can be used for branding not only for your business but for yourself as well. You are your business so why on earth would you not plaster your face all over it! They can be cut out in photoshop and used on just about every single marketing item you have from websites to business cards to flyers to upright banners etc. Take a look at my upright banner as an example, I'm right there on it loud and proud. It is 7 feet tall and very easy to read when you're standing in front of it.

7 foot tall upright banner for car detailing businesses. How to brand your detailing business.

You are the face of your business if you chose to be! Or you can hire a model, dress them up in your uniform, and use them as the face of your business. Some companies do that but I chose to have me and my partner be the face of our business because I feel that is the best way for us. Branding ourselves along with our business just feels better if that makes sense.

In case you haven't noticed, the images that make sense with us in them, have us in them. Notice how it's beginning to all come together as one. This further familiarizes our customers with us. The goal is to stand out and try to keep people from forgetting you. Portraits can help you do that.

black vehicle being detailed/washed in a parking lot

Selfies! Are you having a great day? Show people you're having fun or that it started raining and you're drenched at work. Take a selfie of you working in any situation that might stand out from your average selfie. Be silly, funny, serious whatever your character is at that moment do it that way. A selfie is a great way to express your day. We post selfies on Facebook mostly but if we catch a good one we will also upload it to our Google My Business or even our website. No matter what, the photos you chose to share on the web need to be sharp and high quality. Take pride in your photos and practice every day that you work! It can make the day a lot more fun and productive when your playing with your phone's camera during work hours!


Before & After Photos and Video Production

Being a detailing business, before and after photos are a must but you already know that don't you? Did you know you should be branding every single before and after photo? Look at these before and after photos in this small gallery I have below and notice my logo is always there.

Before and after photo. Boat detailing in Polk City Florida.

Boat detailing before and after photo. Boat seats and boat haul before and after

I do this with every single photo I post that doesn't have me, my partner, or my truck and trailer in it. This is part of branding and it's ongoing. It not only helps keep other detailers from using your photos but it helps people recognize and familiarize themselves with your business plus it's just a good look to have.

I subscribe to Adobe's monthly subscription so I have access to all of their software including their mobile apps. Since I take all my photos with my phone, I edit 85 percent of my photos on my iPhone or my iPad using adobe apps. The apps I use are, Photoshop Express for editing the photos and making the collage's and Photoshop Mix for adding my logo.

When I shoot a video with my phone, depending on what I am using the video for, I will either edit it on my phone using an app such as Luma Fusion, Clips, or even TikTok but if I want to do some more extensive editing then I will transfer my videos from my phone to my video editing computer and edit in Adobe Premiere Pro. Before I was a detailer I was a videographer and I shot many music videos and edited all of them so I have some decent experience in video production as well as photography. I was also a graphic design artist all at the same time. I did all of that for about 10 years. But just like I said about the photography in your business if you are not able to shoot and edit your own videos, hire someone local who does! Yes, it costs money but it can help you when you have some nice videos to help you market your business. Take this video I produced as an example.

The way you chose to market your business is completely up to you and the vibes your videos have will represent your business. Aside from all the experience I have with photography, video production, and graphic design I am also an ongoing music producer. I make all my own music for my business. Again if you don't produce music you can find royalty-free music of any genre that can be perfect for your business! It's your business and you set the vibe for it!


Work Uniforms & Everyday Shirts

If I'm being honest this is a subject that kind of excites me lol I know, silly right? Well, whatever lol. I believe in looking the part. The way you look can determine many different factors in a customer's eyes and I prefer not to risk any kind of bad impression with my dress code. So I say the work uniform is pretty important. Below is a photo mockup of my uniform that I still wear to this day and so does my partner. I'm actually getting ready to design a new uniform soon that's more suitable for Florida's summer heat!

car detailing uniform. How to brand your detailing business.

Yes, color match your work uniform with the rest of your business. It will look great on you while you're working and your customers will oftentimes let you know! It feels good to look good anyways!

One key thing you need to keep in mind when putting together your work uniform is, make sure there are no metal parts exposed on your uniform. No metal buttons, no belt buckles, no jewelry, etc. Notice the button-up shirt. Yes, that's a button-up except the buttons are not exposed. Notice the belt. No belt buckle exposed. The shoes are lightweight and breathable. The hat is just a fitted flex hat. The shorts have cargo pockets that I use for putting brushes in or hanging small bottles from and keeping my cell phone on me while I'm working. The shirt has pockets on the front as well as on the sleeves. The sleeve pockets are perfect for putting narrow handled brushes in. I can't stress this enough, Never have metal parts exposed on your clothing when you are working on vehicles. You risk scratching the paint and other parts of the vehicle may get damaged as well.

Other Uniform Ideas

You can create any kind of uniform dress code that you want. As long as there are no metal parts exposed who cares! I've been seriously thinking about designing a complete dry-fit loose-fitting uniform that will help me battle this intense Florida sun. Same kind of hat, waterproof shoes by On Cloud, short and long sleeve custom printed wet dry shirts, and someone or two colors below the knee basket ball shorts. I guess the term would be an athletic-looking work uniform. I don't have any photos to share of my ideas yet but I will once I have them made. The bottom line is, the work uniform does matter and can help make you a more professional-looking detailer! Your goal as a business owner should be to make everything look as professional as you can. The uniform is no exception so take it as seriously as you would everything else.


Enclosed Trailer & Work Vehicle Wraps

Personally, I would never want to start a mobile detailing business without at least a brand new enclosed trailer. The vehicle matters to though.

Quick story. Before I launch my business, I bought a brand new enclosed trailer and had it wrapped by our local 5-star wrap company.

How to brand your car detailing business. Trailer wrap.

I designed and built the outside and inside of my trailer so everything was perfectly organized and convenient but who cares about all that for now. We are talking about the outside of it. Ok, so I had a nice flashy new trailer with a wrap on it, right? Here's the catch, I was pulling it with my ugly-ass 2006 Chrysler Pacifica. Now take note this was back in 2018 so my Pacifica was 12 years old at the time I launched NitPickin. I still have it. Here's a photo of it. It's a turd lol but I own it : /

Red 2006 Pacifica

I pulled my trailer with it for 2 1/2 years before I was able to buy a new truck. The problem with the Pacifica was who the hell pulls a brand new enclosed detailing trailer with an ugly paint peeling off 4 speed Pacifica? Someone who is really hungry that's who lol ME... The bottom line is I was crazy and pretty ballzy driving that thing in public repping my business like that. Actually if I'm being completely honest I borrowed that Pacifica, it wasn't even mine. I did not own a vehicle at the time of starting NitPickin. I had to do what I had to do though. If you have a piece of shit to start out with, suck it up and plan to buy something new in the next few years. After tons of hard work blood sweat and tears, I drive this 2020 Silverado.

Mobile detailing setup. Canopies for detailers. Red chevy silverado truck.

What your driving will matter but in the beginning, if you have to start out with a turd then do it. BUT do not skip on the brand new enclosed trailer. Thanks to my trailer people were able to look past the turd I was driving because they could see I was taking my business seriously. I got so many compliments on the outside and the inside of my trailer even when I was pulling it with a turd. Now with the new truck, I get even more business and compliments. I got the back window and the windshield "decaled" so I could pick up work even when I'm not pulling the trailer. Just words of advice here, Your vehicle and trailer are part of your image and it should be taken seriously. People really do look at us differently and they have admitted it to us. Work hard, do excellent work, have a great attitude and your customers will reward you!

What to put on your wrap? Great question. There is no need to put a million words on your wrap. Only put your logo, slogan, your key services, website, and if you want, your phone number. People don't have time to read a fuckin book on your trailer lol Make sure the fonts are large enough to read from 20-25 feet away. Your logo should be the biggest feature on your wrap. The rest should be sized appropriately. A professional 5-star wrap business will know how to do it right. It's all about branding branding branding!


Work Canopies and Event Canopies

Canopies oooohhh the canopies... When you are mobile, it is imperative that you own canopies. Especially if you live in a sunny state like Florida where it rains, gets hot as hell and there are lots of trees. You can't wax in the sun. You cant detail in the rain. You damn sure don't want to do any kind of paint correction or apply any type of ceramic without canopies. Canopies will make you look professional. Well, the right canopies will.

Unfortunately, you will not find a single canopy company that makes a canopy tall enough to detail even your average full-size truck. Some vehicles will not fit underneath your canopy period. This means you won't be able to use your canopies for some vehicles. Not entirely true! I got you! Well partially. With a little brain work, you can build some extension legs like mine that allow your canopies to get taller. As tall as 9 feet or more! Mine goes up to 9 feet! Below is a short video showing my canopy legs!

The company I bought my 10x15 canopies from is The price has since gone up of course but trust me it's worth the money. The video below demonstrates how they role with the wheels.

Event Canopy

If you plan on attending your local events where different companies come setup shop to market what they offer, I suggest you get yourself a nice setup! I spared no cost on this subject. You're going to want to have a really nice setup that your locals have most likely never seen before. Below is an exact mockup of our setup. It was built by

Extreme Canopies. Canopies for events. How to brand your car detailing business.

We chose the 10x10 X7 Tectonic commercial canopy with a red frame and the full printing package. That's the canopy top printed on all our sides, the back wall printed on one side, the sidewalls printed on both sides and the table cloth printed on every side even the inside including the top. It looks fantastic in person. The frame is super nice and extremely smooth to set up. The total cost for our canopy setup without the upright banner and 11x17 display stand came out to $2742.34 The cost doesn't stop there though.

I have LED lights for night events, informational brochures for my company, Detail Bookie, and Owners Pride, business cards with discount codes, sample products, a red rubber floor that pieces together like a puzzle, a candy jar, a red Bumboxx Flare 8 playing lofi hiphop at a low volume, and so on. We keep one uniform brand new looking so we can look fresh on site every time. We keep our iPad on site as well so we can easily create a profile for new customers and get them an estimate right then and there. We keep our website on display on a second iPad stand as well so whoever wants to browse our website right the can. Plus we have a QRC code that people can scan and do the same thing on their own device.

This is all part of branding your business. You can take it as far as you want.

Personally, for me, this is the fun part of owning a detailing business! It's our time to shine, meet new people and create new relationships without the blood, sweat, and tears. For reference, below is one of our brochures, the graphic in the sign display that changes often, and the upright banner graphic. You can click them to enlarge the photos.


Detail Bookie

One of my main goals here is to help you become better and grow your business. My number one goal is to be an asset to the detailing industry. I always strive to make our industry look professional. With that, follows the money. It all boils down to how much money can you make. The more you make, the more you can level up. So you have to be smart about your branding.

Detail can help you do that in a major way. Man oh man oh MAN will it change the game for you. NitPickin is a living testimony and if you are smart, and I think you are because you made it all the way down here, you will look into Detail Bookie. DB will very much make your image bigger and better.

Detail Bookie Logo

Detail Bookie is a software made by detailers for detailers to help take a major workload off your shoulders.

Imagine this. Since we have been with Detail Bookie, we have had a total of 320 people create their sign themselves up and create their own estimates. That's 77% of our customers doing it themselves meaning we saved soooo much time by not talking with them on the phone, texting, or emailing. Imagine how much time it would take to talk to 319 people who might not even book a detail. Let's just say on average 10 minutes per person, That's 3,190 minutes which is 53 hours hours. We simply have more time to work and make money thanks to the Detail Bookie software handling our people for us. Check out the screenshot!

Screenshot of Detail Bookie

Now with that being said, DB "Detail Bookie" cuts zero corners. You will be able to build your detail services and packages. You can add the time it takes for each task or each package and that gets added in the estimate/invoice that totals the time it takes to complete the entire job and that is in sync with your work calendar so no one can overbook a customer. You will have professional-looking estimates and invoices. You can set up a remote fee by the mile. Tax can be custom set by you and applied to each estimate/invoice automatically. Your customers can build their own detail estimates and book their own appointments.

You can create custom promo codes for you and your customers to use for any promotion you're running. Easily set up auto SMS texting with templates for appointment reminders and so on. Easily set up marketing SMS text with templates for running specials and using promo codes. Easily set up follow-up SMS texts that will auto-send a few days after a detail I complete to say thank you and suggest they do a review! Track your money, jobs, and customers. You can track how much money you have made with just a single customer or all of your customers. The analytics are a fantastic way to see how you have been doing over time and DB gives you those tools. The work schedule calendar is so freaking awesome it's a must-have. You can set your work hours and days and you can block days. There are so many features and benefits that I would never own or operate a detailing company without this software.

Here is a screenshot of the back office setup area. This is where you set up DB specically for your Detail Company.

Screenshot of Detail Bookie back office. How to brand your car detailing business.

This is a screenshot of a few Invoices. The customer will receive these in the form of text and email.

Screenshot of Detail Bookie estimate tickets. How to brand your car detailing business.

Here is a screenshot of the SMS/Email templates that bookie comes with. You can also create your own with the help of Detail Bookie Staff.

Detail Bookie automated messaging for car detailing business.

Here is a screenshot of the Discount Codes. You can create your own from scratch!

Detail Bookie. Offer discount codes for your car detailing customers.

Here is a screenshot of the Dashboard where you can see a quick review of your business analytics!

Detail Bookie screenshot of the dashboard

Would you like to see what my customers see and experience when they decide to sign up and create a profile, build an estimate and book an appointment? Just visit my Estimates & Booking link HERE.

I will end this section with if you want to look more professional, operate in a more organized and professional manner, make more money, save a ton of time, and make your life easier, then you will consider looking into becoming part of the Detail Bookie community. It's like hiring a secretary full-time for 24 hours a day and 365 days a year. I absolutely love Detail Bookie software and the people who run it are awesome people.


Final Statement

Branding is one of the most important tasks you can do for your detailing business. Strong branding stands out, looks professional, and helps you attract the right target market for your business. Good branding makes you money. I've only touched the surface of branding in this blog. You can dig real deep. The more you know about your target market the better you can brand your business.

If you have any questions or just want to get in touch with a fellow detail business owner, feel free to contact me! I'm open to discussion and love meeting new people. Just for the record, I do not get paid to list any of the products or services in this blog. I wrote this out of love for the industry and the people I am involved with.

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